Screenprinting Brand Design for Masses Cooperative
Masses Cooperative is another side, side, side project for Harry Foreman's screenprinting services. As a college kid & now young adult, living situations can be impermanent & short-lived. Being a special case, (as are most of those who call themselves screen printers...) in the sense where there's an entire screenprinting studio in the garage of his home, he developed the idea to get his studio outside of his house. A glorious, safe space where anyone can come to print & create their ideas in real time. Other local printers (& the local community) can come to this cooperative studio space with all their print needs.
Branding would have to be on-point when working within the screenprinting/printing industry considering the amount of artist & designers who rely on printers to produce quality. This "Eye of Registration" is a holy symbol cast down from the print gods themselves in order to watch over the cooperative studio space to keep our registration tight! This is a logo that other creatives can get behind & embody as their own.
The logotype is inspired from the Gutenberg printing press, the first printing mechanism of our time. This was invented to then print copies of the Gutenburg Bible which allowed literacy & knowledge to spread like a wildfire. Finally knowledge was in the hands of the people, not those who would interpret the text for their own personal gains.
Inspired by the dual-coat emulsion we use for printing both water-based & plastisol inks, we chose to work with a color scheme that can embody the entire screen printing process.
Branding this project was a dream come true & the support we've had along the way within the Orlando community is incredible.
We truly believe that any printing company can be successful if they put themselves out there. Literally, get out in front of people & introduce the magic of printing to them. A blank piece of paper can become a top-selling piece of art in seconds. We created this "motto" to embody the "Masses Cooperative" spirit that's easy for other printers to empathize with.
It's important to take risks, put yourself out there, & work like a dog to make your dreams come true. Our community screenprinting studio was not actualized in the year of 2019 but Harry will make it happen within a decade's time. Check out the Masses Cooperative promo video below!