I had the pleasure of being hired on by Redfork Marketing to tackle this identity project for Scendia Biologics new medical product line. I was asked to re-organize their product line into 5 distinguishable categories that had a sense of cohesion as well.
I worked with Redfork Marketing's Dave Diaz & Sondra DeLuca to develop this abstract icon into different color variations to suit Scendia Biologics current brand and product line. Their product line includes: Amniotic, Cellular, Dense Bone Marrow, Collagen, & Synthetic grafting products.
The icon has to be fluid in it's application being that it will stand alone, go across multiple product packaging, their website & marketing collateral.
Below are some concepts that I created to communicate each product, yet didn't make the cut.
Redfork Marketing has a great team & are a pleasure to work with. They are clear and concise with their problem solving, communication, & execution. I learned a lot with them & am happy to still be of service to them.