Henao Contemporary Center - ReBrand
As businesses progress, certain processes are more profitable than others. Introducing live music to the Henao Center allowed their art gallery/collaboration space to turn into a place of pure magic. Orlando's local music scene is alive & vibrant. The Henao Center quickly became Orlando's prime spot for intimate & underground musical performances.
We developed a new logotype that offered resemblance of their first logo but spoke to the venue's new target audience.
We added a zig-zag distortion effect to a bold, san-serif type & pencil icon. We kept the color scheme black, white, & off-white.
We also created a company T-shirt for the workers to wear. "Rulers of the underground" came to me & it ended up sticking when I presented it to the owner.
We even got to work on the front face of the building! (Edgewater Dr.)