Dogality

Dogality is a local Orlando company that celebrates all things DOG related. A lifestyle brand that hopes to bring dog owners & dog lovers together through merchandise & community gatherings.

 We developed a reactive, illustrative logotype that has their thoughtful dog icon within the typography. 

We want to be close knit within the Orlando community so we used a similar color pallet to the UCF Knights. 

Icon family developed to go across web & marketing assets for their various product.

I like how this logo communicates in various ways all while still being clearly legible & pronounceable.