Dogality is a local Orlando company that celebrates all things DOG related. A lifestyle brand that hopes to bring dog owners & dog lovers together through merchandise & community gatherings.
We developed a reactive, illustrative logotype that has their thoughtful dog icon within the typography.
We want to be close knit within the Orlando community so we used a similar color pallet to the UCF Knights.
Icon family developed to go across web & marketing assets for their various product.
I like how this logo communicates in various ways all while still being clearly legible & pronounceable.