Bohemian Dates - Branding
Bohemian Dates is a new fruit product coming soon to a grocery store near you. Grown off the coast of the Dead Sea in Jordan, their various dates flavors are of the best in the world.
I was approached to develop a brand that communicated a sense of modernity, a sweet, candy-like feel, & energizing qualities. If you've ever seen a date fruit, I knew this was no easy task but gladly accepted the project.
I developed a brand that can be used in various ways & can be displayed across different packaging applications.
Date Palm Icon Design:
Dates are a superfruit that have been a source of energy & vitality for centuries. With that noted, I developed an iconographic method of communicating all of the benefits & activities that are fueled by dates.
I developed most of the initial copy that would stretch across their packaged product line: "A super fruit for a super you".
This brand & product will be energizing hard-workers, athletes, busy bodies, & sweet-tooth snackers around the world. No matter the age or diet, a date is a nutritious alternative to the endless amount of process foods, sweets, and snacks that currently dominate the American food markets.
Will be sharing the packaged product line soon!